Designer Children’s Fashion: A Growing Phenomenon!!

Over the last decade the popularity of designer children’s clothing has skyrocketed!! Many celebrity and societal elites have long wanted to dress their children in their favorite designer collections. To their pleasure, various fashion houses have answered the demand by creating ‘Mini Me’ collections. Brands such as, Gucci, Emporio Armani, Moncler, Moschino, Fendi, Kenzo, Balmain, Roberto Cavalli, Versace, BOSS, Karl Lagerfeld and many more, have all integrated a children’s wear branch, in hopes to further establish themselves and grow their brand within the fashion industry. This movement has helped drive luxury childrenswear into the same trend cycle as womenswear and menswear, as brands respond to demand by introducing originality. It is of no surprise that celebrities are the trendsetters within our society and the world of luxury childrenswear is increasingly becoming part of the trend. Everyone is constantly searching for the latest product on the market. Through the use of social media, Instagram bloggers/influencers have been influential in promoting the trend of ‘Mini-Me’ fashion.

The Kardashian and Jenner Family are no strangers to the world of designer apparel and have often been spotted dressing their little fashionista’s in the latest ‘Mini-Me’ looks. Earlier this month, the reality television stars and socialites, Kourtney Kardashian and Kris Jenner were seen on the Ellen DeGeneres show, along with 6 of Kris Jenner’s grandchildren. For the occasion, Kourtney Kardashians daughter, Penelope, was sporting a red knit dress with navy ‘Gucci’ print detailing and Mason, Kourtney’s son, was rocking a white, navy and powder blue Fendi jogging suit. Penelope was wearing a Mini Me look inspired by the Gucci adults collection. This latest public adventure was not the only time the media have come across famous celebrity children wearing designer apparel.

While this ‘Mini-Me’ trend has been popular in Europe, Middle East and Asia for quite some time, it has only recently started to gain popularity in North America. Musician and global fashion icon, Beyoncé, has played a huge role in influencing other North American mom’s to follow suit. Through fashion, she has emphasized the luxury element of childrenswear and has strayed away from the traditional notions of childrenswear as being ‘functional’ or ‘practical’ by nature. Both Beyoncé and daughter, Blue Ivy, were seen in Paris wearing matching floral print Gucci dresses. This is a clear example of how ‘celebrity culture’ is popularizing designer mini me trends.

Luxury designer children’s clothing is ‘all the craze’ among the elite. When the general public sees celebrities and their children dawning the latest in luxury fashion, it is only natural for parents to envision these looks for themselves and their little ‘Mini Me’s’. This passion for fashion and creativity, has allowed fashion houses to further market them selves as a multi-category lifestyle brand. It is clear that childrenswear is no longer viewed as being ‘functional’ or ‘practical’, but rather in its own realm of luxury fashion. The world of ‘kiddy couture’ is here to stay!!


Designer Kids Wear is proud to announce that we are an Official 2019 Top Choice Award Nominee! Thank you to all of those who have taken the time to nominate us! Now, we need your help to WIN! Voting is now open and if you feel that we have earned your vote, we would appreciate you taking the time to vote for us. Winning the Top Choice Award is one of the largest endorsements a business can receive within North America & Europe, so this is a BIG deal!

Show us some love by voting for us. Your vote will automatically enter you into a draw for a chance to win a grand cash prize of $2000 or one of many Toppy T-shirts. You can vote for us here:

Otherwise, you can contact Top Choice Awards via email or phone to vote for us.‍ Voting ends January 2nd, 2019.

We would love to win the Top Choice Award… But we need your help to do so. If you believe we are your Top Choice, why not help us spread the word!

Thank you for your time and we appreciate your vote!

P.S your written feedback in the survey is anonymous but very important to us, as it allows us to know what you love about us and what we can improve to continue serving you every day and providing the best customer experience possible. Many thanks in advance!


Designer Kids Wear offers extensive collections of the most luxurious brands in children’s apparel, footwear and accessories. These brands take pride in designing their collections to fit a babies needs. We believe regardless of age, a child should always be dressed to impress. Since 1997, Designer Kids has curated the most exclusive babywear collections, including: Armani Baby, GUCCI, Givenchy, Moncler, Fendi, Roberto Cavalli, Young Versace, Moschino, Little Marc Jacobs, Paul Smith Junior, Chloé, BOSS, Monnalisa and many more.

Along with baby apparel, Designer Kids Wear also sells baby pre-walkers, bags and accessories. Your little one can never be too stylish!!


Baby boy’s romper by luxury Italian brand GUCCI. This soft cotton navy piqué polo is finished with embroidered snakes, bees, crowns and heart detailing. Polo romper has a striped red and navy knitted web collar and logo button fastenings.

96% Cotton, 4% Elastane. Made in Italy. SHOP NOW >

This baby girl’s sleeveless gold baroque print dress by Young Versace has a pretty white contrast collar and is cut to an A-line silhouette. This dress truly represents the bold iconic elegance of Versace. 100% smooth cotton. Made in Italy. SHOP NOW >


This baby unisex silver Armani diaper dag is a practical affordable and a stylish gift idea. It is designed with various pockets inside and out, which help store essentials for mom, dad and baby. The Armani bag also comes with an insulated bottle holder and folded change pad, for when things get a little messy. The shoulder strap can be easily adjusted and comes with two stroller straps. This Armani Baby diaper bag is also available at Designer Kids Wear in powder blue, soft pink and classic navy. SHOP NOW >

Baby Unisex Fendi Pacifier Clips

A fun and stylish way to keep a baby’s pacifier safe, this yellow unisex Fendi pacifier clip is an perfect choice for both baby boys and baby girls. Designer Kids Wear also offers this Fendi pacifier clip in blue and red. SHOP NOW >


Simply adorable! This white soft leather Mini-me Chloé ballerina pumps with scalloped shape cut out detailing around the foot is the perfect match for your baby girl. With a flexible suede sole and Velcro fastening ankle strap, they are ideal for little feet. 100% genuine leather. Imported. SHOP NOW >

Luxuriously made by Gucci with their supreme ‘GG’ logo canvas in beige, these velcro sneakers are suitable for both baby boys and baby girls. Ideal for developing feet, these sneakers have soft leather linings and a flexible leather sole. Made in Italy.

Designer Kids Wear is your “go to” destination for luxury designer babywear. It is our goal to ensure that all of our customers have an enjoyable and memorable in-store and online shopping experience. For your convenience, customers can choose to purchase online & pick-up in-store. Happy Shopping!



Are You WORLD CUP Ready?

Modern, sporty and elegant, Designer Kids Wear has chosen to represent the Hugo Boss children’s Special Edition Capsule for boy’s essentials to kick off the 2018 FIFA WORLD CUP. With impeccable attention to detail and a strong fashion signature, BOSS reworks the basics from the adults’ collections and embraces Special Edition signature pieces for childrenswear.

Rep Your Team Colors

With less than 10 weeks until the FIFA World Cup kick off, now is the time check out the latest 2018 looks and support your team!! Whether you want to rep the red (La Furia Roja) of Espania, the yellow (Canarinho) of Brazil or the blue (Les Bleus) of France, Designer Kids Wear has got you covered. A key trend this season sees the return of the favorite mini me items.  “Twinning it” is as stylish as ever! Sporting the mini me looks to match daddy. Styles include: Polo’s, Tee’s and baseball caps, available from sizes 2 to 16 years.

Whether you prefer a preppy polo, a casual tee shirt or a trendy baseball cap Designer Kids has the essential looks and styles to support your favorite team!!

 Cheer In Style!!

With a variety of teams and styles available, it really is a one-stop shop to be support the colors of your favorite club. BOSS branded polo’s representing the countries of: Germany, Brazil, Spain & Italy are priced at $115.95 CAD. BOSS branded tee shirts representing the countries of: Germany, Brazil, Spain, Italy, France, England and hosts Russia, are priced at $74.95 CAD. BOSS branded baseball caps representing the countries of: Germany, Brazil, Spain and Italy, are priced at $64.95 CAD. See some styles below.




Browse The Full BOSS 2018 FIFA World Cup Collection


Staying Cool In Armani Junior

Shop the Armani Junior Spring/Summer 2017 Collection HERE at Designer Kids Wear.

Born in 1982, Armani Junior offers fashionable yet timeless pieces, for boys and girls, ranging from newborn to size 16 years. The elegance and simplicity of the collection matches the design aesthetic of Mr. Armani. Pulling inspiration from his iconic established adult collections, Armani Junior reflects the brands classic codes, of which, all pieces are produced favoring natural fabrics.

The Armani Junior Collection at Designer Kids Wear is extensive! We represent every element of the brand, including: layette, sportswear, formalwear, footwear, leather goods & accessories, for both boys and girls.

About the Man

Designer Giorgio Armani was born on July 11, 1934, in Piacenza, Italy. With humble beginnings, he has become one of the most iconic names in the industry. He first launched his business empire in the mid-1970s, and it has grown substantially over the years. The Armani brand now includes fashion, cosmetics, furniture & accessories, restaurants/café and hotels.

Armani grew up in a small town outside of Milan. At an early age, he developed an interest in anatomy, making “dolls out of mud with a coffee bean hidden inside,” explained to the Guardian newspaper. His fascination with the human anatomy led to two years of medical study at the University of Piacenza. Taking a break from school, Armani had to complete his required military service. He soon got his first taste of fashion. “I was doing my military service and I had 20 days off on vacation in Milan,” he explained to Time magazine. Through a friend, he got a job at a department store. “I started assisting the photographer, designing the windows and things.”

After completing his military service, Armani dropped out of university and went to work at La Rinascente, a famous department store in Milan. In July of 1975, Armani and a close childhood friend, Galeotti, became business partners, founding Giorgio Armani S.p.A. His first collection was men’s clothing, followed by the women’s collection the subsequent year, both of which received a warm reception. His clothes were revolutionary at the time, introducing a more natural fit and using a subtle color palette.

Jumping Into Spring

The Spring/Summer 2017 Armani Junior boy’s collection has become synonymous with elegance, simplicity and comfort. Classic shades of navy’s, grey’s and blue’s, along with practical pieces: cotton tee’s, polo’s, dress shirts, blazers, chinos and jogging suits, are the “must have’s” for boys.

For girls, the Spring/Summer 2017 collection portrays a contemporary ultra-chic look, with a poetic colour palette featuring: soft rose, navy’s and fuschia pink’s. The use of floral prints has heightened Mr. Armani’s love for contemporary girlish innocence.

Ceremonial Season Has Begun!!

Spring is finally here! The weather is warming, flowers are in bloom and the family occasions are just around the corner!! Our boutique has got your little one’s covered, Designer Kids Wear’s personable, knowledgeable and friendly associates will ensure that your child feels special and wears beautiful pieces made of quality fabrics, that best represent their personality.

Our Top Formal Wear Collections For Spring/Summer 2017.

Boys will be boys…

Shop BOSS >

Lets set sail on the ocean blue with the new Spring/Summer 2017 BOSS Kids collection inspired by Seaside and Nautical themes. The collection expands with formal and casual inspirations to create new and unique looks that embody the summer style and freedom of spirit.

For Him or for Her…

Shop Armani Junior >

Born in 1982, Armani Junior offers a collection as varied as the lives of the children for whom it is designed and combines fashion sensibility with comfort, warmth and ease. Armani Junior offers everything for boys and girls from newborn to size 16 years, from basic pieces-shirts, jogging suits and chinos-to more fashionable items-jackets and dresses, produced favoring natural fabrics.

For the Princess in your life…

Shop Little Miss Aoki >

Mischka Aoki, known as ‘The HAUTE COUTURE’ for children, is a High End Australian collection that since its launch in 2009, has fast become known around the world for its exclusivity and exceptional craftsmanship. Since its launch, it has introduced “Little Miss Aoki”, a division of Mischka, which embodies  ‘A fun and playful take on luxury.’

Fun, Quirky & Smart…

Shop Paul Smith Junior >

Founded in England, Paul Smith launched his Junior collection in the early 90’s and has continuously incorporated contemporary English culture into his fashionable childrenswear creations. The Spring/Summer 17′ Collection combines traditional craftsmanship and playful modern designs, inspired by London’s rich cultural backdrop.

Designer Kids Wear: Top Choice Award Winning Retailer For 2017

Since 1997 Designer Kids Wear has been offering extensive collections of the most luxurious brands in children’s apparel, footwear and accessories. We strive to be the leading Canadian children’s wear destination for consumers seeking quality clothing that will stand the test of time.

Designer Kids Wear has been recognized by the Top Choice Awards as Vaughan’s Top clothing Retailer for 2017.

We are your source of the world’s exclusive childrenswear collections including Armani Junior, GUCCI, Moncler, Moschino, Young Versace, DSQUARED2, Fendi, BOSS and more.

It is our pleasure to ensure that all of our customers have an enjoyable and memorable in-store and online shopping experience. “

Happy Shopping!

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